As part of the continued expansion of its eCommerce offerings, Google has today launched a new integration with WooCommerce, which will make it easier for WooCommerce’s 4.4 million merchants to integrate their product inventory across Google’s various search and discovery surfaces.

As explained by Google:

“Making it easier for retailers who work with partners like WooCommerce to integrate with Google shopping features across Search, Shopping, Image Search and YouTube means that retailers of all sizes will have even more ways to get discovered. And shoppers will have even more choice as they make their shopping decisions.”

As outlined in the video, the integration will make it easier for WooCommerce merchants to upload their product cataalog to Google, from which they can then create free Google product listings, and launch Google ad campaigns, all from within the WooCommerce dashboard. 

eCommerce, which aligns perfectly with discovery, has become a key focus for Google as it seeks to fend off competition for search, and build more use cases into its apps. Last month, Google outlined its new ‘Shopping Graph‘, an AI-enhanced model which understands ‘a constantly-changing set of products, sellers, brands and reviews’ and facilitates a more responsive, comprehensive on-platform shopping experience.

Google also announced a similar integration with Shopify, and with over a billion shopping sessions now occurring in its apps every day, it makes sense for Google to lean into eCommerce and help connect its users with the most relevant, beneficial results.

Google’s also looking to enable product searches by images, similar to Pinterest’s Lens tool, while it’s also developing new AR display tools for eCommerce, among its various evolving tools.

Given the platform’s reach and ubiquity, it’s well-placed to become a key destination for online shopping, which is why it’s important for retailers to stay up to date with these updates, to ensure they maximize their exposure to people looking for their products.

The new WooCommerce integration is now live – WooCommerce merchants can get more in-depth implementation info here.

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