We are well into 2021 and so far it has not been much different from 2020.

The year of the pandemic saw huge shifts in society and businesses. Online activity also surged to record highs due to stay-at-home advisories across the world.

This was reflected in online engagement numbers for various social media platforms. People were spending more time and sharing more content online than ever before. Nowhere is this more evident than in the social media usage statistics of last year.

This posed an interesting challenge for brands and businesses. With more people spending time online, brands shifted their social media strategies to maximize business growth in uncertain times.

To help you make the most of this transformed landscape, I’ve compiled a detailed list of social media statistics based on last year’s usage. The insights drawn from these statistics can help you better understand your target market and audience and create a winning social media strategy. 

These statistics can help you answer important questions such as:

  • Which platform is best suited for marketing your brand?
  • How much engagement can you expect from different social media platforms?
  • Which social media platform is most frequented by your ideal audience?

And many more……

So whether you are heading a small/medium business, a part of the social media team of a company or a marketer looking to build his/her social media presence – these marketing insights will help you understand the changing dynamics of major social platforms.

To help you easily navigate and process insights generated from these statistics, I’ve divided these statistics into different sections:

  • Demographic Statistics – These numbers tell you about the characteristics of the population who are using a particular social platform, for instance, their gender, age, income, etc.
  • Usage Statistics – These numbers tell you about how people are accessing and using the particular social platform.
  • Engagement Statistics – These numbers tell you about the kind of content users are engaging with on a social platform and also how and where they’re engaging with brands.
  • Business Statistics – These numbers aim to inform you about how businesses are using these platforms to market themselves – social selling, customer service, content marketing, etc.
  • Ads Insights – These numbers talk about the amount brands are investing in ads, their returns and the kind of response ads receive on these platforms.
  • Top brands – Brands which have nailed social media marketing on these platforms and are now considered touchstones for marketers.

Table of Contents

1. Facebook Statistics +

2. Instagram Statistics +

3. Pinterest Statistics +

4. Twitter Statistics +

5. LinkedIn Statistics +

6. TikTok Statistics +

7. Snapchat Statistics +

Do you have any idea about how many people use Facebook?

Here is a fun fact – If Facebook were a country, it would be the highest populated in the world. Well, we are uncovering it right below here. But the number of users is just the tip of an iceberg. Get hold of yourself, because we have compiled every social media usage stats you’ll want to know about the most used social media platform. Leverage these insightful statistics and combine them with your consistent Facebook marketing with the help of Facebook publishing tools.

 

Facebook Demographic Stats

 

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Facebook Usage Stats

 

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Facebook Engagement Stats

 

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Facebook Business Stats

 

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Facebook Ads Insights

 

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Facebook Top Brands

Did you ever realize the shift where you started tagging everyone on Instagram instead of Facebook? For the millennials, Instagram is much more than just a social media platform to interact. Here are some amazing social media stats to make sure that you know the right potential of this platform, utilize it to improve your Instagram marketing strategies, create engaging posts, and streamline your scheduling using Instagram marketing tools.

 

Instagram

Instagram Demographic Stats

 

Instagram

Instagram Usage Stats

 

Instagram

Instagram Engagement Stats

 

Instagram

Instagram Business Stats

 

Instagram

Instagram Ads Insights

 

Instagram

Instagram Top Brands

Pinterest is the most creative kind of platform catering to your ideas and inspiration catalog. With its amazing compilation of ideas ranging from mundane household needs to future technology, a business of any domain can curate a creative campaign out of it. Read on to explore more about this social media platform! and utilize it to improve your Pinterest marketing strategies, create engaging pins, and streamline your scheduling using Pinterest tools.

 

Pinterest

Pinterest Demographic Stats

 

Pinterest

Pinterest Usage Stats

 

Pinterest

Pinterest Engagement Stats

 

Pinterest

Pinterest Business Stats

 

Pinterest

Pinterest Ads Insights

 

Pinterest

Pinterest Top Brands

Twitter has now become an important medium to stay up to date with the worldly on-goings! From every politician, celebrity to smallest brands, have their presence on Twitter. Did you know that having your brand’s presence can increase your customer loyalty? Well, there is still much more to explore, read on these social media stats to get a better hang of this platform. 

 

Twitter

Twitter Demographic Stats

 

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Twitter Usage Stats

 

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Twitter Engagement Stats

 

Twitter

Twitter Business Stats

 

Twitter

Twitter Ads Insights

 

Twitter

Twitter Top Brands

Twitter provides immense possibilities for brands and individuals to easily communicate with their audience. The key to winning with Twitter marketing is by scheduling engaging tweets at the right time, monitor brand mentions to quickly respond, influencer reach out, collaboration with other brands for cross-promotion, analysis, and much more. With so much to do, it becomes essential to manage it effectively using Twitter tools like Socialpilot, MeetEdgar, Keyhole, etc.

The treasure trove of B2B marketers has come a long way from being just a professional podium. Brands have started showing more intimate content but with the same professional ethic. Today a lot of companies as well as employees consider a reputed LinkedIn profile of utmost value. Here are some social media stats of LinkedIn to make sure that you leverage it right.

 

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LinkedIn Demographic Stats

 

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LinkedIn Usage Stats

 

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LinkedIn Engagement Stats

 

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LinkedIn Business Stats

 

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LinkedIn Ads Insights

 

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LinkedIn Top Brands

LinkedIn is undoubtedly the preferred network for professionals around the globe and with two professionals joining this network every second, it is going to witness a tremendous usage. To leverage this network effectively, you should publish about your brand, offers, company culture, and new product announcement regularly. Use LinkedIn tools like Socialpilot to create a LinkedIn posting schedule and automate your posting for the right time and day.

TikTok is the new sweetheart of Gen-Z and baby boomers. Popular for its quirky and hilarious content, its buzz-generating power is tenfolds. Businesses are leveraging this opportunity to create a new user base for their brand. Read on to find out the statistics which can help you make creative content for the platform.

 

TikTok

Tiktok Demographic Stats

 

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Tiktok Usage Stats

 

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Tiktok Engagement Stats

 

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Tiktok Business Stats

 

TikTok

Tiktok Ads Insights

 

TikTok

Tiktok Top Brands

One of the most popular millennial-driven platform, Snapchat, is the first social media network to introduce ‘Stories’. This 5th most downloaded social media app worldwide, helps brands connect with users in their geographic areas. So to help you with a marketing plan for Snapchat, here are some interesting Snapchat statistics you wouldn’t want to miss. 

 

Snapchat

Snapchat Demographic Stats

 

Snapchat

Snapchat Usage Stats

 

Snapchat

Snapchat Engagement Stats

 

Snapchat

Snapchat Business Stats

 

Snapchat

Snapchat Ads Insights

 

Snapchat

Snapchat Top Brands

So, how are you planning to use these statistics to your advantage in 2021?

Sources

https://datareportal.com/reports/digital-2020-october-global-statshot
https://www.businessofapps.com/data/facebook-statistics/
https://news.linkedin.com/about-us#Statistics
https://business.linkedin.com/marketing-solutions/message-ads
https://www.oberlo.in/blog/tiktok-statistics
https://logomaker.org/snapchat-statistics/
https://www.bigcommerce.com/blog/influencer-marketing-statistics/#conclusion
https://www.statista.com/topics/737/twitter/
https://www.statista.com/statistics/232384/forecast-of-twitters-advertising-revenue/
https://review42.com/resources/how-much-time-do-people-spend-on-social-media/
https://www.businessofapps.com/data/instagram-statistics/
https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018/
https://wearesocial.com/blog/2020/04/digital-around-the-world-in-april-2020

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