| 2 minute read

In today’s all-digital landscape, it’s more important than ever for B2B marketers to personalize account engagement with messages that resonate with every buyer. Salesforce Pardot, part of Salesforce Digital 360, enables customers to create a single source of account data across marketing, sales and service. This alignment drives connected digital experiences as part of an account-based marketing (ABM) strategy. 

In our Summer ‘21 release launching in June, you’ll have access to two new ABM innovations in Salesforce Pardot to reach more of the right accounts for your business and drive growth. 

1. Engage with the Right Accounts with Einstein Key Account Identification

Use artificial intelligence powered by Einstein to identify accounts in your CRM with the strongest buying signals — empowering you to focus on accounts that will lead to qualified pipeline growth and ultimately increase ROI. 

Einstein will look at buyer engagement data across the account in Salesforce Pardot, along with data from your CRM, to highlight key account characteristics and buyer behaviors that indicate if an account is more or less likely to close. It will tier each account as an A, B, C or D — with A flagging accounts as most likely to close. Einstein will also dig deeper into the data and surface the ?why? behind an account?s ranking. 

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