How “good” does your reputation really need to be?

No matter your industry or location, with a little elbow grease you can find out.

An effective reputation strategy is about showing up at the top of search for relevant, high intent keywords.

As a result, you don’t necessarily need a 5.0 and 1,000 reviews. You need to outperform local competitors.

Understanding the reputation performance of your competitors will help focus your approach, giving your team a relevant benchmark from which to build.

For #008 we have put together a 6-step approach to analyze your competitor’s reputation, all using public data.

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